Cindy © is an advanced Ad Sales Solution to facilitate sales operations, optimize ad inventory, bring high productivity to ad traffic processes and increase sales revenue. On the one hand, the Linear ad sales for TV and Radio, including addressable ad sales, are smoothly managed in Cindy © from the first ad sales proposal to the invoicing generation covering all stages of the ad traffic. On the other hand, Cindy © also manages Display Ad inventory (video, audio, banner, overlays…) and Digital audio/video ad insertions, sold through Campaign processed either by Purchase/Insertion Order or via Programmatic.

Cindy © offers comprehensive and flexible tools to maximize your ad revenue. With smart, dynamic updating, Cindy © always presents the current status of your ad inventory for more effective management. Planning and scheduling modules adapt to your workflows – including team and account management, proposal and contract handling, automated and manual scheduling, monitoring and reporting.

Cindy © combines data tracking with extensive search and reporting capabilities to deliver accurate, customizable reports for planning and financial purposes. Cindy © includes a flexible invoice generating system and also interfaces with accounting, financial and enterprise applications, including SAP, Oracle Financials.